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Cape to City is an exciting environmental project which aims to achieve a predator free Hawke’s Bay. It is being lead by the Hawke’s Bay Regional Council and the Department of Conservation. Attn! started by developing a communications plan which looked at the best way to engage and inform stakeholders. Attn created a logo, launched the new brand, built a website and designed various marketing materials. A large part of this campaign involves regular media releases, event management, social media management and e-newsletters.