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Harvest Your Future – call to action PR and digital campaign
Under the message “harvest your future” Attn!marketing pr worked with Pipfruit New Zealand and orchard workers to champion their industry as part of major recruitment drive to help inspire others to give it a go.
Once all without work, the team of eight champions shared their story as “living proof” of how taking the initiative and getting a seasonal job has set them on the path to gaining full-time employment. Now they are on their way, climbing the career ladder into different management and specialised roles and apprenticeships.