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We worked with Hawke’s Bay’s leading food producers and exporters, Pure Hawke’s Bay to launch a campaign to keep the region GM Free. We successfully engaged and informed the district about the GM Free message and brought the people of Hastings in behind it. A billboard campaign was launched along with other fundraising initiatives, social media campaigns, various marketing materials, video, e-newsletters and event management as well as stakeholder engagement.
Featured in this New Zealand Herald